why did we start Smile Makers?
One rainy weekend in April 2002, our co-founder felt adventurous and walked into a sex shop to buy a vibrator, but was truly disappointed. Why was everything so tasteless and offensive? It felt unfair to women.
They studied the market and were amazed – in the UK, there are more women who have a vibrator at home, than households with a dishwasher. Elsewhere, 50% of women use vibrators and two thirds of the rest want to try. They also discovered that 80% of women experience pain during sex due to vaginal dryness, but less than 4% like the traditional lubricants available.
Two simple facts became evident; first, demand for sexual wellbeing products is universal and second, the shopping environment, product design and quality were alarmingly unappealing the world over. No brand was speaking respectfully to women.
They left their safe careers, decided to make a difference and in 2013, Smile Makers was launched. The idea was simple – the best product experience, a brand that women can love, promoted and sold in everyday environments.